Q: what are the main trends in the online marketing industry in 2012? Are things so simple to earn once they were ... or there are new ideas that must be implemented to keep the same level of success?
A: this is a common question that comes in through our articles, blog posts and even newsletter subscribers. The truth is, you're a professional or online entrepreneur working in the brand passion, blog or business building industry, you want to know what works and what doesn't work now ... more as well.
I want to share with you 3 important trends that are critical in my own business, and that I truly believe that each and every successful business owner (or online agency) should adopt as soon as possible, or run the risk of being trampled ... and left behind by those who are.
1-communities are critical
Are no longer static websites, or even simple blogs enough to distinguish in your space. You must think the community first and setting up the infrastructure for creating an interactive environment where your user content makers and evangelists for your blog, your brand and your business can be. The good news is, the Facebook-style marketing model can easily be deployed on all blogs Wordpress (the most used blogging platform in the world) with free plugins that your blog in an interactive community can transform in about an hour. (if you're slow!)
2-Dynamic browsing environments
It used to be that marketers didn't have to think about design all that much ... If the direct response mantra was design didn't matter. (think back to the long, text heavy sales pages of yesteryear which are still used by some marketing "gurus" in 2012)
The truth is, in my own company, I am seeing first hand how much design and cross device access changes my own communities, and the number of conversions as well. According to recent statistics, about half of the 900 million Facebook users access the site a significant part of the time via mobile or an iPad (or similar reader) device. Unless you responsive, or adaptive environments that scale to the screens of your users, you are going to increase exponentially, your bounce rate lose readers and of course, suffering an SEO point of view as a result. (if the page stickiness is a big factor in determining how relevant are your pages to the search commands that you send traffic)
3-Control what you
Short lifesaving equipment marketing strategists are foregoing traditional blogs and websites for social profiles and social media brand building instead. The truth is, this is a huge mistake, as if you had no control over the content that you create, you run the risk of losses on the whim of someone else's calendar or business goals. For Example? I have people who built a big presence on Facebook loses all overnight have ... When FB decided to their page down. That entire business built around sites like Squidoo or HubPages or even exclusively on the basis of the article directories ... only to find when these sites are beaten or punished, you suffer so well.
When you determine what you create, and owns the places where you publish, you rarely runs the risk of their business due to factors outside your control. Using social media as an additional strategy is SMART. Use as a sole strategy super stupid ... but very short located as well.
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